Playable Ads Development
Playable Ads That
Turn Taps Into Installs
We build HTML5 playable ads for mobile game publishers and UA teams — a hook in the first seconds, your real core loop, and an end card that drives the install.
- Network-ready builds for AppLovin, Unity, ironSource, Google, Meta & more
- A/B variations included so you can test and scale winners
- Free concept & storyboard before you pay anything
Live — tap to play
Why Playable Ads
Let Players Try Your Game
Before They Install It
Video shows your game. A playable lets people feel it. Users who install after playing already know they like the mechanic — that's why UA teams use playables alongside video creatives.
Higher Intent Installs
Users install after experiencing the gameplay, so the people you pay for are the ones who actually enjoyed it.
Better Creative Testing
Swap hooks, difficulty and end cards quickly to find what lowers your CPI — without re-shooting video.
Fights Creative Fatigue
Fresh interactive creatives keep campaigns performing when your video set starts to wear out.
Every Major Network
One concept, delivered as separate builds that pass each network's review the first time.
Live Demos
Play Our Playable Ads
Each demo opens in a phone frame — exactly how your users will see it inside an ad, end card included.
Need to see a specific genre? Ask us — we'll share private demos under NDA.
Deliverables
What You Get
In every playable
- Concept, storyboard & hook plan approved by you before production
- Core gameplay rebuilt in lightweight HTML5 (no engine bloat)
- Tutorial hand, sound, VFX and branded end card with store CTA
- Portrait & landscape support, tested on low-end Android and iOS
- Separate builds per network, packaged to each network's rules
- Revisions and support until the ad passes network review
- Full source files handed over to you
What we need from you
- Your store link (Play Store / App Store)
- A short gameplay video or build to understand the mechanic
- Art assets if available (or we create matching art)
- Target ad networks and any brand guidelines
No source code needed. We rebuild only the part that sells your game.
Send Your GameHow It Works
From Your Game to a Live Ad
Brief & Free Concept
You share the game and goals. We send hook ideas and a storyboard — free.
Day 1–3Prototype
A playable prototype link you can try on your phone and comment on.
Week 1Polish & Variations
Final art, sound, VFX, end cards and the A/B variations you need.
Week 2Network Builds
Builds per network, tested and delivered. We stay with you through approval.
Week 2–3Supported Networks
Built to Run Wherever You Buy Traffic
Single Playable
One concept, polished and delivered for your chosen networks. Best for testing playables for the first time.
A/B Pack
One playable plus multiple variations of hook, difficulty and end card — for UA teams that test aggressively.
Monthly Creative Partner
A steady flow of new playables and iterations each month for live games with ongoing UA spend.
FAQ
Playable Ads – Questions Clients Ask
What is a playable ad?
A playable ad is a short, interactive mini-version of your game that runs inside an ad. Users play the core mechanic for 15–30 seconds and then tap the call-to-action to install the full game.
Which ad networks do you deliver playable ads for?
We deliver builds for AppLovin, Unity Ads, ironSource, Google Ads, Meta, Mintegral, TikTok, Vungle/Liftoff and other MRAID-compatible networks, each packaged to that network's size and format rules.
How long does a playable ad take?
A typical playable ad takes 1 to 3 weeks from approved concept to final builds, depending on gameplay complexity, art needs and the number of variations.
Do you need our game's source code?
No. We rebuild the core mechanic as a lightweight HTML5 experience. Your art assets, store links and a gameplay video are enough to start; source assets simply make the playable look closer to your game.
Do you provide A/B test variations?
Yes. We can deliver variations with different hooks, difficulty, colours, tutorials and end cards so your UA team can test and scale the best performer.
Who owns the playable ad after delivery?
You do. After final payment, the playable builds and source files are handed over to you for use in any campaign.
Free Concept
Get a Playable Ad Concept for Your Game
Tell us about your game. Within 24 hours you'll get hook ideas, a rough storyboard and an estimate — no commitment.